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Spun off from Racal Radio Group in 1985, Vodafone Group has transformed itself in the last six years from a virtually unknown small UK‐based company into the world’s largest wireless and mobile‐phone operator. With 93 million subscribers in 29 countries, it ranks among the top ten global...
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overseas strategy and in the 1980s its profits offset US losses. However, by 2000, its market share was only 8 percent and …
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. Findings – It is quite ironic that the words ‘brand’ and ‘branding’ have become so widely used in the business arena over the …
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Everyone knows the party is over for the dotcoms. The morning after, some party guests have completely disappeared, others are regretting their behavior and promising to be sensible in the future. The guests that just had a few drinks are relieved to be still standing. So what did happen last...
Persistent link: https://www.econbiz.de/10015009568
the block. Smaller organizations can often compete with and even outwit their larger counterparts through smart strategy … Microsoft for five years. Palm achieved this through intuitive use of what David B. Yoffie and Mary Kwak call a judo strategy …
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amount compared to competitors within their sector as part of their overall business strategy. The latest scoreboard contains …
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The issue of collaborative development is increasingly recognized as one of the next major frontiers for improving the process of product innovation and development. Many companies now see enormous potential in leveraging the extended value chain as they deliver solutions to customers. Yet,...
Persistent link: https://www.econbiz.de/10015009738
For many BMW drivers, owning a BMW is about much more than merely owning a form of transport. The BMW name has become a symbol of quality, efficiency and engineering expertise which has inspired a loyal customer base throughout the world. BMW’s long‐standing marketing message has been simply...
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