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Four wheel‐drive trucks splash through swollen rivers, crunch through gravel and roll effortlessly across rutted terrain. Rugged men with designer stubble cut like butter through rock‐hard surfaces using the latest in power tools, while balancing nonchalantly on I‐beams 15 storeys up. We...
Persistent link: https://www.econbiz.de/10015009753
Asked about his success as an entrepreneur and businessman, Sir Richard Branson is reputed to have said: “Success comes from making enough mistakes”. Well, we know what he means. And such homilies are encouraging words indeed for people trying to emulate the business world’s big hitters,...
Persistent link: https://www.econbiz.de/10015009794
You’re on your way home and have been in Marks & Spencer’s for a pair of socks and a bottle of wine. On your way to the car, your Motorola phone rings and you’re asked to visit a supermarket for a pair of Levi’s and some groceries. “Get some Guinness, too, and a couple of Kit Kats,”...
Persistent link: https://www.econbiz.de/10015009844
best and least expensive form of advertising. If your company name, logo and tagline are all working together as they …
Persistent link: https://www.econbiz.de/10015009952
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010113
impartial comments and places the articles in context. Findings – In any competitive market, advertising invariably has a key …
Persistent link: https://www.econbiz.de/10015010117
to classic TV advertising, which is in decline. Design/methodology/approach – This paper is an interview with Jean … consumers. Originality/value – This paper provides an outline of product placement as an alternative to classic TV advertising.  …
Persistent link: https://www.econbiz.de/10015010189
Purpose – The purpose of this paper is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own...
Persistent link: https://www.econbiz.de/10015010193
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015010296
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015010308