Narrow search
Showing 1 - 10 of 372
Cover Image
Risky business of new products
In: Strategic Direction 21 (2005) 2, pp. 20-23
Purpose – To study the risks, and benefits, to companies or introducing new products to the market. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the findings in context. Findings – Ahn‐Sook Hwang...
Persistent link: https://www.econbiz.de/10015009870
Cover Image
“Designing‐in” sustainable behavior
In: Strategic Direction 24 (2008) 11, pp. 30-32
Purpose – The purpose of this paper is to show that he growing importance of “sustainable design” and reducing the environmental impact of products has seen the development of a relatively new practice based around “user focused” design principles. Design/methodology/approach –...
Persistent link: https://www.econbiz.de/10015010334
Cover Image
Design growth
In: Strategic Direction 25 (2009) 5, pp. 30-32
Purpose – The Design Council's National Survey of Firms 2008 has revealed that instead of retreating to safety and resorting to cutting costs, increasing numbers of UK firms are using design as a powerful tool to help combat the toughest economic conditions in decades....
Persistent link: https://www.econbiz.de/10015010388
Cover Image
The maturing of rapid prototyping
In: Strategic Direction 25 (2009) 8, pp. 38-40
the innovation, design and manufacturing practices in a rapidly growing number of companies. Design … clearly no longer a novelty, and as numerous examples show it can now become an extremely effective addition to the innovation …
Persistent link: https://www.econbiz.de/10015010421
Cover Image
Consumer integration in sustainable product development
Hoffmann, E. - In: Strategic Direction 24 (2007) 1
Persistent link: https://www.econbiz.de/10015011168
Cover Image
The innovation effect of user design: exploring consumers innovation perceptions of firms selling products designed by users
In: Strategic Direction 29 (2013) 2
Persistent link: https://www.econbiz.de/10015011942
Cover Image
Driving innovation through design-oriented strategies
In: Strategic Direction 33 (2017) 6, pp. 1-3
-oriented strategy typology and innovation framework” by Hsu (2017). This case study of Taiwanese consumer electronics and computer … companies demonstrates how product innovation strategies are being used to develop a competitive advantage that survives in the … global market. Product R&D and design tends to focus on “new experience” in aggressive innovation enterprises, “new value” in …
Persistent link: https://www.econbiz.de/10015012245
Cover Image
Improving organizational performance
In: Strategic Direction 39 (2023) 6, pp. 7-9
innovation orientation (IO) in order to positively affect knowledge management (KM) effectiveness in the company and improve its …
Persistent link: https://www.econbiz.de/10015012455
Cover Image
Fusing biotechnology and product innovation
In: Strategic Direction 18 (2002) 5, pp. 25-27
Recent years have seen the market opportunity for innovative bioscience products grow rapidly. For instance, the human clinical diagnostics field is now a $17 billion world‐wide market, and in specific sectors, such as point of care (POC) and over the counter (OTC), there is an increasing...
Persistent link: https://www.econbiz.de/10015009578
Cover Image
Sony’s green machines
In: Strategic Direction 19 (2003) 10, pp. 16-18
When people buy color TVs, there is one color they really look out for – green. Or so Sony found out in the mid‐1990s when a Dutch consumer magazine gave one of its models a poor environmental rating. Market share fell by 11.5 percent while that of competitors’ TVs which received good...
Persistent link: https://www.econbiz.de/10015009653