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Exploring the impact of change: a case of female managers in transition
Maddox-Daines, Kay - In: Strategic Direction 30 (2014) 8, pp. 1-2
experiencing rapid growth and undertaking significant organisation change. Design/methodology/approach – This study takes an … identity”. In particular this study emphasises the implications of incongruence between the self and the organisation as new … evolving organizations. The investment of time on arrival as the new leader in an organisation will support the development of …
Persistent link: https://www.econbiz.de/10015012611
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The e‐tailing delivery conundrum
In: Strategic Direction 18 (2002) 1, pp. 14-16
Grocery e‐tailing can, in theory at least, lead to savings of time and money for both buyers and sellers. However problems remain where delivery is concerned and these can threaten the overall profitability of the exercise. The main question is: how do sellers provide an efficient, appealing...
Persistent link: https://www.econbiz.de/10015009537
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Converting Web users to Web shoppers
In: Strategic Direction 18 (2002) 4, pp. 10-12
There is an old direct marketing saying that half the population won’t buy mail order. It does not matter how much you reduce the perceived barriers, these people are that way out about the idea of mail order, you cannot convert them to its delights. It seems reasonable to assume that the same...
Persistent link: https://www.econbiz.de/10015009564
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The myths and misconceptions of e‐commerce
In: Strategic Direction 18 (2002) 4, pp. 20-23
Everyone knows the party is over for the dotcoms. The morning after, some party guests have completely disappeared, others are regretting their behavior and promising to be sensible in the future. The guests that just had a few drinks are relieved to be still standing. So what did happen last...
Persistent link: https://www.econbiz.de/10015009568
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Developing customer relationships at Hallmark and BCE
In: Strategic Direction 18 (2002) 5, pp. 12-14
Next time you receive a birthday‐card that really catches your eye, it might have been thought up by the Hallmark Idea Exchange. This is not a team made up of the best and brightest card designers at Hallmark Cards Inc., but instead comprises about 200 volunteer consumers.
Persistent link: https://www.econbiz.de/10015009573
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How to succeed in the Internet economy
In: Strategic Direction 18 (2002) 8, pp. 20-22
desperately bad business decision. That unwise choice would be to make little use – or the wrong use – of the Internet. This was a … established company lies in either failing to deploy the Internet or failing to deploy it strategically”. In other words, despite …
Persistent link: https://www.econbiz.de/10015009607
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Advancing automotive technology
In: Strategic Direction 18 (2002) 8, pp. 23-25
The next five years will be extremely crucial to the global automotive industry. In facing many challenges, not least continuing over capacity, most manufacturers are looking for ways to bring back the customer, boost brands, and so improve shareholder value, profitability and market share. The...
Persistent link: https://www.econbiz.de/10015009608
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Bank on changes to corporate identity
In: Strategic Direction 18 (2002) 9, pp. 19-21
In a current advertising campaign, a major bank has a reassuring message for its customers. The HSBC describes itself as “the world’s local bank”, presumably to establish that it has the virtues of both service to individual customers and size. These are, as the Chinese would say,...
Persistent link: https://www.econbiz.de/10015009615
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When branding met the Web
In: Strategic Direction 18 (2002) 10, pp. 25-27
Branding has been one of the hottest business topics over the past few years. Add to that the Internet’s explosive … right role and strategy for your Internet brand requires careful consideration.  …
Persistent link: https://www.econbiz.de/10015009626
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Intel’s e‐business strategy
In: Strategic Direction 18 (2002) 11, pp. 9-11
Intel is the world’s largest producer of integrated circuit chips and has customers around the world. But it also faces stiff competition from companies such as Advanced Micro Devices, Motorola and Texas Instruments. In 1997, Intel began to look into e‐business. Right from the start the...
Persistent link: https://www.econbiz.de/10015009631