brand loyalty have been overtaken by pricing as the only factors in buying decisions. How do you go about marketing a …

Once upon a time, marketing was the jewel in many an organizations’ crown. As television began to reach rapidly … increasing audiences during the 1960s, TV advertising entered a golden age – dragging the marketing industry with it. Indeed …, according to 3M Canada marketing director Allan J. Magrath, marketing became extremely influential – a “wunderkind driving …

, marketing and management to win market share against domestic and global competition. Patrick Barwise and Seán Meehan say, as …

“Organizing customers: Japanese travel agencies marketing on the internet” analyses how three Japanese travel agencies have … adapted to a new style of marketing that challenges orthodox means of customer organization. Practical – Provides strategic …

Purpose – To gain insight into what marketing entails and how a marketer can begin to employ the basic fundamentals in … marketing efforts. Findings – Posits that a more successful and innovative marketing strategy can be attained by following the … and innovative marketing strategy and respond to the challenges that they face.  …