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Bain & Company’s Frederick Reichheld on loyalty as a strategy for success

In: Strategic Direction 18 (2002) 9, pp. 17-19

In an era when the share price is king and quarterly reports dominate the dreams (or nightmares) of chief executives, it is refreshing to listen to Frederick F. Reichheld talk about the importance of loyalty. As a director emeritus of Bain & Company and the author of two books on the subject, he...

Persistent link: https://www.econbiz.de/10015009614

Designing future appliances

In: Strategic Direction 19 (2003) 10, pp. 31-33

Undoubtedly, the familiar and relentless progress of computing power is opening up new categories of products and business opportunities. Essentially, it will not be long before any appliance that does not already have the capability to use embedded computing will soon find itself able to do so...

Persistent link: https://www.econbiz.de/10015009658

Leadership during a downturn and flexibility for the future

McGregor, Scott - In: Strategic Direction 20 (2004) 5, pp. 4-6

Scott McGregor is President and CEO of Philips Semiconductors, one of the five divisions of Royal Philips Electronics. Philips Semiconductors, based in Eindhoven, The Netherlands, has over 34,000 employees in more than 50 countries. With sales of around €4.6 billion in 2002, Philips...

Persistent link: https://www.econbiz.de/10015009789

Mergers – the Cisco system

In: Strategic Direction 20 (2004) 7, pp. 25-27

Mergers and acquisitions are an established feature of business life. They enable companies to increase market share through product or service synergies or to expand into new markets by buying leading players. In 2002 alone there were 4,363 mergers and acquisitions worth $292 billion with...

Persistent link: https://www.econbiz.de/10015009814

Turnaround strategies from Enterprise Rent‐A‐Car and SABMiller

In: Strategic Direction 20 (2004) 8, pp. 17-19

These days, managers have to be constantly aware of means of potential growth if they want to stay in the game. Competition from similar products, changing technology and increasing costs all play their part in putting pressure on firms to keep rethinking and expanding. Mergers are more and more...

Persistent link: https://www.econbiz.de/10015009819

The importance of marketing strategy

In: Strategic Direction 22 (2006) 8, pp. 23-25

Purpose – Presents an overview of how traditional marketing communications have changed, and discusses the importance … of Integrated Marketing Communications (IMC). Design/methodology/approach – The author discusses how changing market … Integrated Marketing Communications and features case studies on four Swedish companies which fail to embrace new marketing …

Persistent link: https://www.econbiz.de/10015010055

Americans and the environment

In: Strategic Direction 25 (2009) 2, pp. 24-27

urgency. So what is to be done? Practical implications – Offers advice on reformulating communications when it comes to …

Persistent link: https://www.econbiz.de/10015010351

Initiating an integrated marketing communications campaign at TMC

In: Strategic Direction 27 (2011) 4, pp. 9-11

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Persistent link: https://www.econbiz.de/10015010594

“Make it new” or pay the price

In: Strategic Direction 27 (2011) 8, pp. 18-21

Persistent link: https://www.econbiz.de/10015010637

Embracing new media in Fiji: the way forward for social network marketing and communication strategies

Khan, Anas; Khan, Riad - In: Strategic Direction 28 (2012) 4, pp. 3-5

communications. Findings – Social networking sites such as face book has become an essential modern media channel to position firms …

Persistent link: https://www.econbiz.de/10015010702