After entering the Indian market in 1989, PepsiCo finally looks set to break even. However, this is something of an achievement for any US organization considering the numerous brands that fail to penetrate the market of the world’s second most populous country. This success can only have been...

The Debenhams chain, branded as “Britain’s favorite department store”, has 100 stores in the UK and Ireland. Its consistent high performance is based on own brand ranges and its “Designers at Debenhams” initiative where names such as Jasper Conran and John Rocha design exclusive but...

Purpose – To emphasize the importance of branding and the dangers in misunderstanding the consumers’ attitude towards brands. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings...

Purpose – To investigate the state of the international marketing literature in terms of its ability to offer managers with fine‐grained insights into marketing strategy effectiveness. Design/methodology/approach – Conceptual study based on insights into advances in international marketing...

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Purpose – The purpose of this paper is to look at developments in the drive for open innovation initiatives. Design/methodology/approach – The paper looks at the business opportunities for low‐carbon innovations and technology. Findings – A recent study predicts that the global market...

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – Scans the top 400 management publications in the world to identify the most topical issues and latest...

Purpose – The purpose of this paper is to provide an interview Don Sull, Professor of Management Practice in Strategic and International Management at the London Business School and author of The Upside of Turbulence. Design/methodology/approach – This briefing is prepared by an independent...