Creativity, so business theorists say, is a firm’s most valuable asset. We’ve all heard the mantras: “ideas are the future!” “innovate or die!” Getting the message is easy enough but for a lot of firms developing and harnessing creative ideas is easier said than done. Creativity is a...

Purpose – The purpose of this paper is to show that through the effective integration of design, companies are more likely to be innovative, become more competitive, increase their profits and boost their performance. Design/methodology/approach – Provides an overview of the Designing Demand...

Purpose – The purpose of this paper is to discuss the rapid changes occurring in the business world, fundamentally shifting the way we work, connect, and collaborate in the modern workplace. Design/methodology/approach – The authors discuss problems connected with the matrix organization....

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...

Purpose – To identify key themes and emerging trends in research on innovation management likely to be of increasing importance in the next five to ten years. Design/methodology/approach – Conducts a literature review of highly regarded peer-reviewed journals. Proposes a two-dimensional...

We learn from history but it can be a mistake to assume that the past will always repeat itself. Nevertheless, it is reasonable assumption that, because of what took place in the 20th century, the new millennium will see continuing and increasing globalization as a feature of the business world....

In an era when the share price is king and quarterly reports dominate the dreams (or nightmares) of chief executives, it is refreshing to listen to Frederick F. Reichheld talk about the importance of loyalty. As a director emeritus of Bain & Company and the author of two books on the subject, he...

Brand perception, brand equity, brand awareness – the list is endless. Ask anyone in your organization to identify a strong brand and they will do so almost without thinking, citing names such as Coca‐Cola, Nike, Microsoft or McDonald’s. Then inquire as to what makes these brands so good...

A few years on from the collapse of the telecommunications industry and the dust has well and truly settled. Mobile communication organizations across the globe have come to terms with saturated markets and reduced profit margins. As a result, new strategies are emerging and restructures...