In: Strategic Direction 19 (2003) 6, pp. 28-30
Ethics has become a cliché, Enron an everyday word and corporate governance an international obsession. Companies are … globe for ethics, ethics and more ethics, do we actually practice what we preach? Do we know the good companies from the bad … and, if so, are we prepared to choose one brand over another for the sole reason of ethics, regardless of cost, quality or …