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Doing good not just for brownie points
In: Strategic Direction 28 (2012) 7, pp. 27-29
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010738
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The global hotel industry's approach to sustainability
In: Strategic Direction 30 (2014) 4, pp. 24-27
world hotel industry highlights that there are considerable differences in the type and amount of information about CSR and …
Persistent link: https://www.econbiz.de/10015012355
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Innovating for a sustainable future: an interview with Patrick Deconinck, Senior Vice President Western Europe for 3M
by Gareth Bell, Interview - In: Strategic Direction 29 (2013) 3, pp. 36-38
discusses the importance of innovation and R&D investment for winning in a flat market. Originality/value – The interview offers …
Persistent link: https://www.econbiz.de/10015010811
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Doing well by doing good
by Gareth Bell, Interview - In: Strategic Direction 29 (2013) 4, pp. 38-40
's sustainability initiatives, both in terms of reducing environmental impact, and in safe‐gaurding the business against future …
Persistent link: https://www.econbiz.de/10015010822
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Playing fair?
In: Strategic Direction 24 (2008) 3, pp. 20-23
social responsibility (CSR) is a hot issue for business. It has captured the imagination in a way that past attempts to drive …
Persistent link: https://www.econbiz.de/10015010241
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Global ambitions of The Eden Project
In: Strategic Direction 29 (2013) 5, pp. 16-18
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015010827
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Why social supply chain management?
In: Strategic Direction 39 (2023) 4, pp. 27-29
writer who adds their own impartial comments and places the articles in context. Findings Social supply chain sustainability …
Persistent link: https://www.econbiz.de/10015012198
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The factors that really drive CSR integration
In: Strategic Direction 32 (2016) 10, pp. 27-29
strategic corporate social responsibility (CSR) integration and its maturity. It considers driving forces of the integration … efforts, moral value, and processes and impacts. It also examines levels of CSR integration in company strategy. This makes it …
Persistent link: https://www.econbiz.de/10015012761
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Successful cause-related marketing
Nejati, Mehran - In: Strategic Direction 30 (2014) 8, pp. 35-37
Purpose – The purpose of this study is to highlight the importance of cause-related marketing (CRM) and explain the factors which influence the success of a CRM campaign. Design/methodology/approach – Provides a viewpoint article based on the author's experience and expertise. Findings –...
Persistent link: https://www.econbiz.de/10015013302
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Good deeds tops for bottom line
In: Strategic Direction 28 (2012) 11, pp. 20-22
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010776