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Create a buzz around your business through influence marketing: interview with Mark W. Schaefer, author of Return on Influence
by Gareth Bell, Interview - In: Strategic Direction 28 (2012) 9, pp. 33-36
Twitter strategy. His most recent book, Return on Influence , looks at the rise of influence marketing, and how companies are … shining example of what can be achieved through the social web. While he is a marketing consultant of some renown with over 30 …/value – The interview discusses the implications of influencer marketing, on offers tips on how companies can incorporate this …
Persistent link: https://www.econbiz.de/10015010759
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Google is practical, not evil
Walmsley, A. - In: Strategic Direction 25 (2009) 9
Persistent link: https://www.econbiz.de/10015011432
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What next for ‘Amazon of India’?
In: Strategic Direction 31 (2015) 3, pp. 7-9
marketing strategies has catapulted the Indian online commerce company Flipkart to its success. They have successfully overcome …
Persistent link: https://www.econbiz.de/10015013432
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Customer satisfaction and corporate performance
In: Strategic Direction 39 (2023) 3, pp. 1-2
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...
Persistent link: https://www.econbiz.de/10015012099
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Business groups in international markets
In: Strategic Direction 38 (2022) 12, pp. 23-25
a new market. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by …
Persistent link: https://www.econbiz.de/10015013271
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CEO openness correlates to business success
In: Strategic Direction 39 (2023) 2, pp. 26-27
, tolerant, and bold a CEO is, the more likely a business will succeed in the international market. Originality/value The …
Persistent link: https://www.econbiz.de/10015013529
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The myths and misconceptions of e‐commerce
In: Strategic Direction 18 (2002) 4, pp. 20-23
Everyone knows the party is over for the dotcoms. The morning after, some party guests have completely disappeared, others are regretting their behavior and promising to be sensible in the future. The guests that just had a few drinks are relieved to be still standing. So what did happen last...
Persistent link: https://www.econbiz.de/10015009568
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Smart strategy counts for more than big talk at Palm Inc.
In: Strategic Direction 18 (2002) 5, pp. 4-6
the block. Smaller organizations can often compete with and even outwit their larger counterparts through smart strategy … Microsoft for five years. Palm achieved this through intuitive use of what David B. Yoffie and Mary Kwak call a judo strategy …
Persistent link: https://www.econbiz.de/10015009570
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Innovation beats acquisition
In: Strategic Direction 19 (2003) 2, pp. 37-39
amount compared to competitors within their sector as part of their overall business strategy. The latest scoreboard contains …
Persistent link: https://www.econbiz.de/10015009690
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The phenomenal growth of Vodafone
In: Strategic Direction 19 (2003) 7, pp. 25-26
countries, it ranks among the top ten global companies in market capitalization. Its main products and services include network …
Persistent link: https://www.econbiz.de/10015009734