Once upon a time, marketing was the jewel in many an organizations’ crown. As television began to reach rapidly … increasing audiences during the 1960s, TV advertising entered a golden age – dragging the marketing industry with it. Indeed …, according to 3M Canada marketing director Allan J. Magrath, marketing became extremely influential – a “wunderkind driving …

, marketing and management to win market share against domestic and global competition. Patrick Barwise and Seán Meehan say, as …

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting …‐edge research and case studies. Design/methodology/approach – Scans the top 400 management publications in the world to identify the … “Organizing customers: Japanese travel agencies marketing on the internet” analyses how three Japanese travel agencies have …

Purpose – To gain insight into what marketing entails and how a marketer can begin to employ the basic fundamentals in … marketing efforts. Findings – Posits that a more successful and innovative marketing strategy can be attained by following the … and innovative marketing strategy and respond to the challenges that they face.  …

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting …‐edge research and case studies. Design/methodology/approach – Scans the top 400 management publications in the world to identify the … brand loyalty have been overtaken by pricing as the only factors in buying decisions. How do you go about marketing a …

fragmentation of traditional marketing media and the rise of the Internet, any company without an e‐marketing strategy may fall by …