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Recession pulls its punches in UK
In: Strategic Direction 27 (2011) 5, pp. 25-28
Purpose – The purpose of this paper is to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own...
Persistent link: https://www.econbiz.de/10015010609
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Developing customer relationships at Hallmark and BCE
In: Strategic Direction 18 (2002) 5, pp. 12-14
Next time you receive a birthday‐card that really catches your eye, it might have been thought up by the Hallmark Idea Exchange. This is not a team made up of the best and brightest card designers at Hallmark Cards Inc., but instead comprises about 200 volunteer consumers.
Persistent link: https://www.econbiz.de/10015009573
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The role of open innovation in emerging economies: do companies profit from the scientific knowledge of others?
Kafouros, M.I. - In: Strategic Direction 28 (2012) 10
Persistent link: https://www.econbiz.de/10015011917
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The Google Knowledge Graph
In: Strategic Direction 30 (2014) 4, pp. 15-17
the web as a principal source of finding information is altering our brains and the way that we obtain and hold knowledge …. We are becoming less reliant on our memories to hold knowledge, instead using technology – and search engines like Google …
Persistent link: https://www.econbiz.de/10015012352
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United by formativeness
In: Strategic Direction 31 (2015) 1, pp. 9-11
writer who adds their own impartial comments and places the articles in context. Findings – Knowledge is power. At least that … is the traditional viewpoint, and a certain assumption has similarly prevailed that humans possess knowledge for use as … result, new perspectives have emerged. Knowledge is no longer defined as an object of possession or prerequisite of action …
Persistent link: https://www.econbiz.de/10015013149
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Measuring event success in rural Portugal
In: Strategic Direction 26 (2010) 9, pp. 13-14
in Portugal. Design/methodology/approach – The paper outlines methodologies for measuring impact of tourism in local … areas comprehensively. It follows one specific case study. Findings – Each year, a small rural area of Portugal called …
Persistent link: https://www.econbiz.de/10015010534
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Comparing new product development strategies at Bass and Carlsberg‐Tetley
In: Strategic Direction 18 (2002) 4, pp. 6-8
New product development (NPD) remains a vital aspect of marketing for manufacturers of branded goods. Yet it remains an area of great debate and discussion not least about the best strategies and processes for delivering NPD success. Nwabueze and Law consider the NPD strategies of two large...
Persistent link: https://www.econbiz.de/10015009562
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Dyson’s heroic struggle
In: Strategic Direction 19 (2003) 9, pp. 8-10
Richard Heckert observed “Innovation to me is inevitably linked to society and to products that are going to make society … between positive brand values and innovation.  …
Persistent link: https://www.econbiz.de/10015009640
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Winning innovation
In: Strategic Direction 19 (2003) 9, pp. 30-32
Despite the desperate general state of the UK’s engineering and manufacturing industry, great engineering innovation is … annual prize for engineering innovation.  …
Persistent link: https://www.econbiz.de/10015009647
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Innovations: Top ten defense innovations
In: Strategic Direction 19 (2003) 10, pp. 28-30
At the turn of the year, the US R&D Forecast for 2003, a joint effort of Battelle and R&D Magazine , highlighted that outside factors, including the creation of the Department of Homeland Security, were deeply impacting the levels of funding for scientific research. According to that forecast a...
Persistent link: https://www.econbiz.de/10015009657