Kitty and Kumamon. Findings – The paper suggests that utilizing experience-based promotions, open innovation and a royalty …-free strategy enhances customer loyalty to characters, expands customer targets and encourages autonomous collaboration of …

open innovation with different partners to fill existing voids and satisfy these consumer requirements. Scope … simultaneously exists for reverse innovation whereby products initially aimed at developing nations can subsequently be modified for …

Within most manufacturers today, across all industries, there seems a conviction among senior managers that innovation … vast gap between intention and actual innovation capability. The report “Mastering Innovation; Exploiting Ideas for … profitable growth through innovation.  …

possible through innovation-led collaboration. The group is increasingly organizing its innovation activities around the …

collaborative performance. Originality/value This paper connects the concepts of collaboration, innovation and sustainable value …Purpose This paper aims to demonstrate that collaboration is the best way to create sustainable value and to set new … collaboration is fashionable nowadays, it is not a new behavior. Entrepreneurs have chosen to collaborate with suppliers rather than …

writer who adds their own impartial comments and places the articles in context. Findings – Open innovation might well be a …