Time is money, particularly in today’s world of instant communication. And when a crisis arises, response time is critical in minimizing damage to image and brand name. But when Coca‐Cola was faced with a health scare in Belgium four years ago, this preeminent global giant was slow to react,...

British Airways has had its share of crises over the years, but when the Air France Concorde crashed just after take‐off killing all 113 passengers and crew in late 2000, BA had a major problem on its hands. Concorde is an unmistakable aircraft and its future looked in doubt back in late 2000...