substantially if these strategy resources are effectively aligned with critical factors in the company’s operating context. Of … antecedents of collaboration and help to generate a positive effect on firm performance. This impact can, however, be increased … pressure relate differently to each of the resources. Practical implications The paper provides strategic insights and …

businesses should optimize their current resources and capabilities in their respective markets, as well as innovate to maintain …

can be summarized by these recommendations: diversify based on capabilities and not on the markets you are currently … serving, focus on creating value together with your customers based on your resources instead of offering a set of products …, integrate HRM practices with strategic management processes. The complexity of imitating resources is also discussed …