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"Channel Me" calls the tune (social media)
Fernandez, J. - In: Strategic Direction 25 (2009) 10
Persistent link: https://www.econbiz.de/10015011445
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Stop the press
In: Strategic Direction 33 (2017) 5, pp. 20-22
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...
Persistent link: https://www.econbiz.de/10015012165
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The changing nature of strategic collaboration
Goode, Graham - In: Strategic Direction 33 (2017) 10, pp. 1-3
response to the turbulent conditions caused by digital disruption in the UK broadcast media industry. Design … 2010-2016. Findings The findings show that equity participation, as a collaborative strategy in the UK media industry, has …
Persistent link: https://www.econbiz.de/10015012629
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Silence: the golden strategy?
Thomas, Mark - In: Strategic Direction 31 (2015) 1, pp. 1-2
world’s largest social media website, Facebook, understands that he is not always a great communicator. He often chooses to … send his more media savvy, Number 2, Sheryl Sandberg to meet journalists. Other business leaders should take note that … should demonstrate caution in their media communication strategies. Failure to do this can have a devastation effect on …
Persistent link: https://www.econbiz.de/10015013304
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What’s happening at Ford, Chrysler, Smart and Astra? ‐ The auto industry braces itself for the coming storm
In: Strategic Direction 18 (2002) 2, pp. 14-17
It is all too easy, in the wake of september 11, to point the finger of blame for the current economic depression towards those responsible for the Twin Towers’ destruction. It is clear however, that for the auto industry, the origins of the problems it is experiencing began long before that...
Persistent link: https://www.econbiz.de/10015009545
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Reputation reward for ethical firms
In: Strategic Direction 27 (2011) 8, pp. 15-17
impartial comments and places the articles in context. Findings – Unilever, which has been operating in Indonesia since 1933 … in a sustainable way. Many companies in Indonesia have implemented various corporate social responsibility (CSR) programs …
Persistent link: https://www.econbiz.de/10015010636
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Open invitations to pursue new projects
In: Strategic Direction 28 (2012) 3, pp. 13-16
Purpose – This article aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – The briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015010695
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Creating a cultural point of view: design for international brand translation
Stafford, P. - In: Strategic Direction 26 (2010) 8
Persistent link: https://www.econbiz.de/10015011571
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The art of improvement
In: Strategic Direction 33 (2017) 5, pp. 14-16
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...
Persistent link: https://www.econbiz.de/10015012241
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Ford, Pilkington and Ericsson ring in the changes
In: Strategic Direction 18 (2002) 4, pp. 4-6
Globalization, deregulation, and a growing knowledge workforce have radically altered the role of the modern manager. The ability to lead organizational change is no longer a nice‐to‐have skill but a necessity. And as companies abandon traditional, hierarchies in favor of the flatter, more...
Persistent link: https://www.econbiz.de/10015009561