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In: Strategic Direction 27 (2011) 9, pp. 26-28

advertising, consumers constantly need to ask: Are their advertisements truthful, do they obey government regulations – and do …

Persistent link: https://www.econbiz.de/10015010649

API discovers “good enough” is better than best

In: Strategic Direction 24 (2008) 9, pp. 19-21

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...

Persistent link: https://www.econbiz.de/10015010308

Trouble at the top (UK media chief)

In: Strategic Direction 23 (2007) 1

Persistent link: https://www.econbiz.de/10015011010

Making the most of Facebook and Twitter?

In: Strategic Direction 32 (2016) 2, pp. 8-10

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and...

Persistent link: https://www.econbiz.de/10015013314

A strategic look at how to extend your digital footprint

North, Steve; Jason Oliver, John - In: Strategic Direction 30 (2014) 7, pp. 1-3

Purpose – The purpose of this paper is to provide an overview of the key strategic questions that need to be considered when evaluating whether or not to extend a company’s reach across multiple digital platforms. Design/methodology/approach – The viewpoint presented in this paper reflects...

Persistent link: https://www.econbiz.de/10015012474