by Gareth Bell, Interview - In: Strategic Direction 29 (2013) 5, pp. 36-39
Purpose – The purpose of this paper is to provide an interview with Paul Polman, CEO of Unilever. Design/methodology/approach – This paper presents part 2 of an interview with Paul Polman. Findings – Discusses Unilever's presence in emerging markets, and its efforts to create markets in...