Showing 1 - 10 of 147
Persistent link: https://www.econbiz.de/10015011445
writer who adds their own impartial comments and places the articles in context. Findings – The internet, and particularly … sellers have rendered many marketing practices obsolete. Organizations need to understand the social media, re‐think where …
Persistent link: https://www.econbiz.de/10015010728
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...
Persistent link: https://www.econbiz.de/10015012165
response to the turbulent conditions caused by digital disruption in the UK broadcast media industry. Design … 2010-2016. Findings The findings show that equity participation, as a collaborative strategy in the UK media industry, has …
Persistent link: https://www.econbiz.de/10015012629
world’s largest social media website, Facebook, understands that he is not always a great communicator. He often chooses to … send his more media savvy, Number 2, Sheryl Sandberg to meet journalists. Other business leaders should take note that … should demonstrate caution in their media communication strategies. Failure to do this can have a devastation effect on …
Persistent link: https://www.econbiz.de/10015013304
writer who adds their own impartial comments and places the articles in context. Findings Issues of youth unemployment …
Persistent link: https://www.econbiz.de/10015012255
Grocery e‐tailing can, in theory at least, lead to savings of time and money for both buyers and sellers. However problems remain where delivery is concerned and these can threaten the overall profitability of the exercise. The main question is: how do sellers provide an efficient, appealing...
Persistent link: https://www.econbiz.de/10015009537
There is an old direct marketing saying that half the population won’t buy mail order. It does not matter how much you reduce the perceived barriers, these people are that way out about the idea of mail order, you cannot convert them to its delights. It seems reasonable to assume that the same...
Persistent link: https://www.econbiz.de/10015009564
Everyone knows the party is over for the dotcoms. The morning after, some party guests have completely disappeared, others are regretting their behavior and promising to be sensible in the future. The guests that just had a few drinks are relieved to be still standing. So what did happen last...
Persistent link: https://www.econbiz.de/10015009568
Next time you receive a birthday‐card that really catches your eye, it might have been thought up by the Hallmark Idea Exchange. This is not a team made up of the best and brightest card designers at Hallmark Cards Inc., but instead comprises about 200 volunteer consumers.
Persistent link: https://www.econbiz.de/10015009573