writer who adds their own impartial comments and places the articles in context. Findings – The internet, and particularly … sellers have rendered many marketing practices obsolete. Organizations need to understand the social media, re‐think where …

response to the turbulent conditions caused by digital disruption in the UK broadcast media industry. Design … 2010-2016. Findings The findings show that equity participation, as a collaborative strategy in the UK media industry, has …

world’s largest social media website, Facebook, understands that he is not always a great communicator. He often chooses to … send his more media savvy, Number 2, Sheryl Sandberg to meet journalists. Other business leaders should take note that … should demonstrate caution in their media communication strategies. Failure to do this can have a devastation effect on …

desperately bad business decision. That unwise choice would be to make little use – or the wrong use – of the Internet. This was a … established company lies in either failing to deploy the Internet or failing to deploy it strategically”. In other words, despite …