. Sometimes compliance is a reluctant afterthought, but there are others who use green innovation as a key part of their strategy …

discusses the importance of innovation and R&D investment for winning in a flat market. Originality/value – The interview offers …

's sustainability initiatives, both in terms of reducing environmental impact, and in safe‐gaurding the business against future …

writer who adds their own impartial comments and places the articles in context. Findings – Over recent times, sustainability … a result, a wide spectrum of products and brands are marketed on sustainability factors. But it has now reached the … point where any aim to differentiate solely on this basis is often futile. At least in this respect, sustainability has …

30 countries. Innovation and sustainability are core to Novozymes’ business values and objectives. The business is also … sustainability and to “effectively create and build businesses that can help change the world.” Design …/methodology/approach – Novozymes also acknowledges the importance of driving innovation from the bottom up and understands that engaging with the shop …

capability and innovation, businesses can adapt current resources, products and services, as well as create new ones. Originality …

-food industry can benefit from adopting green innovation strategies, and supporting stakeholder intentions, in order to gain …