It is no secret that when the fortunes of the telecoms sector collapsed in 2000, network supplier Ericsson was hit hard. In October 2003, the Sweden‐based firm had spent 11 quarters in the red and chief executive Carl‐Henric Svanberg admitted “I think it’s very low odds on guessing that...

The idea that investors are only interested in short‐term results carries more than a grain of truth. It does, however, begin to look a little bit shaky when the fortunes of DuPont are examined. The US chemical company’s shares are underachievers compared to those of 3M. And it is 3M which...

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

In 1996, Koji Oboshi, president of NTT DoCoMo, foresaw that the demand for new mobile phones would soon peak unless mobiles were developed with new capabilities and services so that consumers would trade in their old mobile for a new, improved one. NTT DoCoMo is Japan’s leading mobile...

Purpose – the paper aims to reviews the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...

Purpose – The paper aims to review Sony Ericsson's brand management decision to leverage a brand from the Sony portfolio in their cellular phones. Design/methodology/approach – The paper draws on data from Sony Ericsson and brand portfolio theories. Findings – The results reveal that the...

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and...