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Risky business of new products
In: Strategic Direction 21 (2005) 2, pp. 20-23
Purpose – To study the risks, and benefits, to companies or introducing new products to the market. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the findings in context. Findings – Ahn‐Sook Hwang...
Persistent link: https://www.econbiz.de/10015009870
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“Designing‐in” sustainable behavior
In: Strategic Direction 24 (2008) 11, pp. 30-32
Purpose – The purpose of this paper is to show that he growing importance of “sustainable design” and reducing the environmental impact of products has seen the development of a relatively new practice based around “user focused” design principles. Design/methodology/approach –...
Persistent link: https://www.econbiz.de/10015010334
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Design growth
In: Strategic Direction 25 (2009) 5, pp. 30-32
Purpose – The Design Council's National Survey of Firms 2008 has revealed that instead of retreating to safety and resorting to cutting costs, increasing numbers of UK firms are using design as a powerful tool to help combat the toughest economic conditions in decades....
Persistent link: https://www.econbiz.de/10015010388
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The maturing of rapid prototyping
In: Strategic Direction 25 (2009) 8, pp. 38-40
the innovation, design and manufacturing practices in a rapidly growing number of companies. Design … clearly no longer a novelty, and as numerous examples show it can now become an extremely effective addition to the innovation …
Persistent link: https://www.econbiz.de/10015010421
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Consumer integration in sustainable product development
Hoffmann, E. - In: Strategic Direction 24 (2007) 1
Persistent link: https://www.econbiz.de/10015011168
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The innovation effect of user design: exploring consumers innovation perceptions of firms selling products designed by users
In: Strategic Direction 29 (2013) 2
Persistent link: https://www.econbiz.de/10015011942
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Driving innovation through design-oriented strategies
In: Strategic Direction 33 (2017) 6, pp. 1-3
-oriented strategy typology and innovation framework” by Hsu (2017). This case study of Taiwanese consumer electronics and computer … companies demonstrates how product innovation strategies are being used to develop a competitive advantage that survives in the … global market. Product R&D and design tends to focus on “new experience” in aggressive innovation enterprises, “new value” in …
Persistent link: https://www.econbiz.de/10015012245
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Comparing new product development strategies at Bass and Carlsberg‐Tetley
In: Strategic Direction 18 (2002) 4, pp. 6-8
New product development (NPD) remains a vital aspect of marketing for manufacturers of branded goods. Yet it remains an area of great debate and discussion not least about the best strategies and processes for delivering NPD success. Nwabueze and Law consider the NPD strategies of two large...
Persistent link: https://www.econbiz.de/10015009562
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Future belongs to the real innovators
In: Strategic Direction 19 (2003) 11, pp. 17-20
The idea that investors are only interested in short‐term results carries more than a grain of truth. It does, however, begin to look a little bit shaky when the fortunes of DuPont are examined. The US chemical company’s shares are underachievers compared to those of 3M. And it is 3M which...
Persistent link: https://www.econbiz.de/10015009663
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Moving innovation beyond the four walls
In: Strategic Direction 19 (2003) 7, pp. 36-39
process of product innovation and development. Many companies now see enormous potential in leveraging the extended value …
Persistent link: https://www.econbiz.de/10015009738