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Micro-foundation strategies of IOT, BDA, Cloud Computing
Verma, Surabhi; Sekhar Bhattacharyya, Som - In: Strategic Direction 32 (2016) 8, pp. 36-38
Purpose Understanding the circumstance of an emerging market is often difficult, but technologies, such as internet of …
Persistent link: https://www.econbiz.de/10015012619
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Driving harmony: philosophy of Toyota Motor Thailand
Petison, Phallapa; Johri, Lalit M. - In: Strategic Direction 22 (2006) 11, pp. 3-5
Purpose – To describe how Toyota Motor Thailand (TMT) is using local Thai employees instead of the traditional Japanese …
Persistent link: https://www.econbiz.de/10015010081
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Sincere gestures of community support
In: Strategic Direction 26 (2010) 3, pp. 10-11
five years Thailand has become increasingly interested in corporate social responsibility (CSR). The government and … Thailand created awards for listed companies in 2006, and in 2007 the CSR Institute was created to further support CSR activity … best CSR practice in Thailand, in a bid to unite understandings and expectations and to prompt more comprehensive research …
Persistent link: https://www.econbiz.de/10015010473
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Thai firms tackle changing markets
In: Strategic Direction 27 (2011) 1, pp. 11-13
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010564
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A measured view of community projects
In: Strategic Direction 28 (2011) 1, pp. 21-23
Purpose – This article aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – The briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015010678
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The e‐tailing delivery conundrum
In: Strategic Direction 18 (2002) 1, pp. 14-16
Grocery e‐tailing can, in theory at least, lead to savings of time and money for both buyers and sellers. However problems remain where delivery is concerned and these can threaten the overall profitability of the exercise. The main question is: how do sellers provide an efficient, appealing...
Persistent link: https://www.econbiz.de/10015009537
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Converting Web users to Web shoppers
In: Strategic Direction 18 (2002) 4, pp. 10-12
There is an old direct marketing saying that half the population won’t buy mail order. It does not matter how much you reduce the perceived barriers, these people are that way out about the idea of mail order, you cannot convert them to its delights. It seems reasonable to assume that the same...
Persistent link: https://www.econbiz.de/10015009564
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The myths and misconceptions of e‐commerce
In: Strategic Direction 18 (2002) 4, pp. 20-23
Everyone knows the party is over for the dotcoms. The morning after, some party guests have completely disappeared, others are regretting their behavior and promising to be sensible in the future. The guests that just had a few drinks are relieved to be still standing. So what did happen last...
Persistent link: https://www.econbiz.de/10015009568
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Developing customer relationships at Hallmark and BCE
In: Strategic Direction 18 (2002) 5, pp. 12-14
Next time you receive a birthday‐card that really catches your eye, it might have been thought up by the Hallmark Idea Exchange. This is not a team made up of the best and brightest card designers at Hallmark Cards Inc., but instead comprises about 200 volunteer consumers.
Persistent link: https://www.econbiz.de/10015009573
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How to succeed in the Internet economy
In: Strategic Direction 18 (2002) 8, pp. 20-22
desperately bad business decision. That unwise choice would be to make little use – or the wrong use – of the Internet. This was a … established company lies in either failing to deploy the Internet or failing to deploy it strategically”. In other words, despite …
Persistent link: https://www.econbiz.de/10015009607