In: Strategic Direction 20 (2004) 11, pp. 4-6
You’re on your way home and have been in Marks & Spencer’s for a pair of socks and a bottle of wine. On your way to the car, your Motorola phone rings and you’re asked to visit a supermarket for a pair of Levi’s and some groceries. “Get some Guinness, too, and a couple of Kit Kats,”...