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The Bard and the boardroom: Shakespeare's continuing relevance for business

Simmons, John - In: Strategic Direction 23 (2007) 11, pp. 3-4

– Shakespeare's language can help improve the language of business. Originality/value – Shakespeare provides an opportunity to think …

Persistent link: https://www.econbiz.de/10015010203

On the problem of participation in strategy: a critical discursive perspective

Mantere, S. - In: Strategic Direction 25 (2009) 9

Persistent link: https://www.econbiz.de/10015011436

Business strategists must mind one key language

In: Strategic Direction 32 (2016) 11, pp. 10-12

writer who adds their own impartial comments and places the articles in context. Findings Language should be a strategic … resource for corporations. That depends, though, on efficient language management, for example, via linguistic auditing and … language check-ups. These can be used to regulate a company’s internal communication. Issues that need to be addressed include …

Persistent link: https://www.econbiz.de/10015012883

Have the “big boys with tough toys” ads had their day?

In: Strategic Direction 20 (2004) 1, pp. 16-17

Four wheel‐drive trucks splash through swollen rivers, crunch through gravel and roll effortlessly across rutted terrain. Rugged men with designer stubble cut like butter through rock‐hard surfaces using the latest in power tools, while balancing nonchalantly on I‐beams 15 storeys up. We...

Persistent link: https://www.econbiz.de/10015009753

EasyGroup hits turbulence

In: Strategic Direction 20 (2004) 5, pp. 20-22

Asked about his success as an entrepreneur and businessman, Sir Richard Branson is reputed to have said: “Success comes from making enough mistakes”. Well, we know what he means. And such homilies are encouraging words indeed for people trying to emulate the business world’s big hitters,...

Persistent link: https://www.econbiz.de/10015009794

How Guinness, Lego and others face a struggle

In: Strategic Direction 20 (2004) 11, pp. 4-6

You’re on your way home and have been in Marks & Spencer’s for a pair of socks and a bottle of wine. On your way to the car, your Motorola phone rings and you’re asked to visit a supermarket for a pair of Levi’s and some groceries. “Get some Guinness, too, and a couple of Kit Kats,”...

Persistent link: https://www.econbiz.de/10015009844

Creating strategic taglines

Freeman, Kimberley - In: Strategic Direction 21 (2005) 10, pp. 3-4

best and least expensive form of advertising. If your company name, logo and tagline are all working together as they …

Persistent link: https://www.econbiz.de/10015009952

The dawn of artificial intelligence?

In: Strategic Direction 23 (2007) 2, pp. 34-36

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Persistent link: https://www.econbiz.de/10015010113

Sex and the witty

In: Strategic Direction 23 (2007) 3, pp. 13-16

impartial comments and places the articles in context. Findings – In any competitive market, advertising invariably has a key …

Persistent link: https://www.econbiz.de/10015010117

An interview with Jean‐Marc Lehu

In: Strategic Direction 23 (2007) 9, pp. 28-31

to classic TV advertising, which is in decline. Design/methodology/approach – This paper is an interview with Jean … consumers. Originality/value – This paper provides an outline of product placement as an alternative to classic TV advertising. …

Persistent link: https://www.econbiz.de/10015010189