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Comparing new product development strategies at Bass and Carlsberg‐Tetley
In: Strategic Direction 18 (2002) 4, pp. 6-8
New product development (NPD) remains a vital aspect of marketing for manufacturers of branded goods. Yet it remains an area of great debate and discussion not least about the best strategies and processes for delivering NPD success. Nwabueze and Law consider the NPD strategies of two large...
Persistent link: https://www.econbiz.de/10015009562
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Commercializing a virtual proposition
In: Strategic Direction 21 (2005) 9, pp. 32-34
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer. Findings – We now live in a society where litigation...
Persistent link: https://www.econbiz.de/10015009950
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Reviewing creativity in UK business
In: Strategic Direction 22 (2006) 4, pp. 33-36
Purpose – This article aims to present the findings from the Cox Review into sustaining creativity in UK business. Design/methodology/approach – This article is prepared by an independent writer. Findings – The article finds that sustained success in business, regardless of sector,...
Persistent link: https://www.econbiz.de/10015010014
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Taming sea energy
In: Strategic Direction 25 (2008) 1, pp. 34-36
innovation. For instance, a major area of technology where the UK is among the world leaders is in tidal stream systems, and …
Persistent link: https://www.econbiz.de/10015010345
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Delivering sustainable innovation
In: Strategic Direction 25 (2009) 3, pp. 29-31
Purpose – The purpose of this paper is to look at the results of three recent innovation studies. Design …/methodology/approach – The paper examines three recent innovation studies on the state of innovation within “western” industry. Findings – Three … recent innovation studies paint a complex and in some cases worrying picture of the state of innovation within “western …
Persistent link: https://www.econbiz.de/10015010366
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International success or failure
In: Strategic Direction 24 (2007) 1, pp. 9-11
impartial comments and places the articles in context. Findings – Over the years, fashion companies have evolved to become the … international fashion retail group, Inditex, reported that 54 percent of their total sales are outside their domestic market …
Persistent link: https://www.econbiz.de/10015010216
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Dyson’s heroic struggle
In: Strategic Direction 19 (2003) 9, pp. 8-10
Richard Heckert observed “Innovation to me is inevitably linked to society and to products that are going to make society … between positive brand values and innovation.  …
Persistent link: https://www.econbiz.de/10015009640
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Winning innovation
In: Strategic Direction 19 (2003) 9, pp. 30-32
Despite the desperate general state of the UK’s engineering and manufacturing industry, great engineering innovation is … annual prize for engineering innovation.  …
Persistent link: https://www.econbiz.de/10015009647
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Innovations: Top ten defense innovations
In: Strategic Direction 19 (2003) 10, pp. 28-30
At the turn of the year, the US R&D Forecast for 2003, a joint effort of Battelle and R&D Magazine , highlighted that outside factors, including the creation of the Department of Homeland Security, were deeply impacting the levels of funding for scientific research. According to that forecast a...
Persistent link: https://www.econbiz.de/10015009657
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Future belongs to the real innovators
In: Strategic Direction 19 (2003) 11, pp. 17-20
The idea that investors are only interested in short‐term results carries more than a grain of truth. It does, however, begin to look a little bit shaky when the fortunes of DuPont are examined. The US chemical company’s shares are underachievers compared to those of 3M. And it is 3M which...
Persistent link: https://www.econbiz.de/10015009663