books on the subject: the first, entitled The Tao of Twitter , offers practical examples of how you can develop a successful … Twitter strategy. His most recent book, Return on Influence , looks at the rise of influence marketing, and how companies are …

presence on platforms like Facebook and Twitter is now the norm for companies around the world. Social networking sites like …

Purpose – To examine the use of Twitter by companies for corporate social responsibility (CSR) communications and the … Twitter use for CSR communication. Findings – Isn’t technology marvelous? Once upon a time – a decade or so ago – companies … social media to communicate their CSR activities and that few exploit Twitter’s full potential for relationship management …

survive in the digital age. Twitter is becoming the go-to destination for customer service issues, mainly because of its … company by using Twitter to complain about a service failure. The costs are now so great that companies need to seriously … consider and invest in their Twitter customer services. Success here can not only mitigate brand damage, but also improve it …

Twitter. Evaluates their effectiveness in terms of the Kavaratzis model of city branding. Findings – People have always … digital. On the internet, people can share their views with everyone else, no matter where they are. Web sites like Twitter …, Facebook and YouTube make it easy for anyone to comment on postings. And it did not take long for commercial organizations to …

of engagement among the users of wine brand Facebook pages. Majority of Facebook fans rarely engage with the brands. The …

public represented on Facebook applies distinct crisis frames in comparison to conventional sources, its frame-setting power … concludes that the role of the public represented on Facebook appears marginal in comparison to news media that remain a major …

‐only business start‐up, describing their use of Facebook to communicate with customers and its direct and indirect impact on the …