Writing nearly 20 years ago, Robert Heller emphasized marketing’s focus on the constant and systematic study of what products a company should be offering, when and at what price. Marketing, said Heller, is the part of the company that should always be asking “What business are we in?” In...

Purpose – This paper aims to review a report on recent qualitative research illustrating how equal opportunity ideals as part of corporate CSR identity project are practices on the local level. Design/methodology/approach – This briefing is prepared by an independent writer who adds their...

New product development (NPD) remains a vital aspect of marketing for manufacturers of branded goods. Yet it remains an area of great debate and discussion not least about the best strategies and processes for delivering NPD success. Nwabueze and Law consider the NPD strategies of two large...

At the turn of the year, the US R&D Forecast for 2003, a joint effort of Battelle and R&D Magazine , highlighted that outside factors, including the creation of the Department of Homeland Security, were deeply impacting the levels of funding for scientific research. According to that forecast a...

The idea that investors are only interested in short‐term results carries more than a grain of truth. It does, however, begin to look a little bit shaky when the fortunes of DuPont are examined. The US chemical company’s shares are underachievers compared to those of 3M. And it is 3M which...

Biotechnology has been described as a pervasive and disruptive technology. Pervasive in the sheer number of industries it can influence and disruptive in the effect it can have on these. In particular, as well as driving advances in pharmaceutical and healthcare, it has the potential to change...