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Encouraging ideas and innovation
In: Strategic Direction 22 (2006) 1, pp. 32-34
for innovation. The manufacturing industry is particularly suffering. Practical implications – Highlights the value of … incentives. Offers advice on how to encourage innovation within organizations. Originality/value – The paper is an independent … piece based on a recent study of the UK workforce. Gives a good overview of the current state of innovation in UK business …
Persistent link: https://www.econbiz.de/10015009982
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Thai firms tackle changing markets
In: Strategic Direction 27 (2011) 1, pp. 11-13
factors. Time allocated to idea generation and innovation activities appears to be less marked, however, than in previous …
Persistent link: https://www.econbiz.de/10015010564
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The new improvement frontier
In: Strategic Direction 21 (2005) 11, pp. 33-35
Purpose – Reviews the latest theories on process efficiency. Design/methodology/approach – This briefing is prepared by an independent writer. Findings – Shows the progress of lean processes in areas outside manufacturing. Originality/value – Highlights some advantages to “lean...
Persistent link: https://www.econbiz.de/10015009972
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Redefining product strategies in China: overcoming barriers to enter the medium market segment
Fischer, Thomas; Gebauer, Heiko; Fleisch, Elgar - In: Strategic Direction 24 (2008) 5, pp. 3-5
Purpose – The article provides guidance for managers seeking to successfully position their products in the Chinese medium market segment. Design/methodology/approach – Data are collected and analyzed from about 25 international manufacturing companies. Findings – Findings identify...
Persistent link: https://www.econbiz.de/10015010258
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Surviving a global crisis
In: Strategic Direction 29 (2013) 8, pp. 6-8
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015012596
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Brands restless in bid for hearts and minds
In: Strategic Direction 28 (2012) 2, pp. 22-25
Purpose – This article aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – The briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015010687
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Attitudes towards entrepreneurship education: a comparative analysis
Packham, G. - In: Strategic Direction 27 (2011) 6
Persistent link: https://www.econbiz.de/10015011709
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Comparing new product development strategies at Bass and Carlsberg‐Tetley
In: Strategic Direction 18 (2002) 4, pp. 6-8
New product development (NPD) remains a vital aspect of marketing for manufacturers of branded goods. Yet it remains an area of great debate and discussion not least about the best strategies and processes for delivering NPD success. Nwabueze and Law consider the NPD strategies of two large...
Persistent link: https://www.econbiz.de/10015009562
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Dyson’s heroic struggle
In: Strategic Direction 19 (2003) 9, pp. 8-10
Richard Heckert observed “Innovation to me is inevitably linked to society and to products that are going to make society … between positive brand values and innovation.  …
Persistent link: https://www.econbiz.de/10015009640
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Winning innovation
In: Strategic Direction 19 (2003) 9, pp. 30-32
Despite the desperate general state of the UK’s engineering and manufacturing industry, great engineering innovation is … annual prize for engineering innovation.  …
Persistent link: https://www.econbiz.de/10015009647