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Back to the future?
In: Strategic Direction 28 (2012) 9, pp. 15-17
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010754
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How UNIQLO evolves its value proposition and brand image: imitation, trial and error and innovation
Huang, Pei-Yuh; Kobayashi, Shigeru; Isomura, Kazuhito - In: Strategic Direction 30 (2014) 7, pp. 42-45
innovation by utilizing imitation and learning. Design/methodology/approach – The paper examines the case of Fast Retailing from … business model through trial and error and finally creates innovation. Practical implications – The paper emphasizes the …
Persistent link: https://www.econbiz.de/10015012361
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Ericsson’s strategic mistakes
In: Strategic Direction 20 (2004) 10, pp. 8-10
It is no secret that when the fortunes of the telecoms sector collapsed in 2000, network supplier Ericsson was hit hard. In October 2003, the Sweden‐based firm had spent 11 quarters in the red and chief executive Carl‐Henric Svanberg admitted “I think it’s very low odds on guessing that...
Persistent link: https://www.econbiz.de/10015009835
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In from the cold
In: Strategic Direction 24 (2008) 3, pp. 13-16
Purpose – the paper aims to reviews the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015010239
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Strategic brand management decision: the case of Sony Ericsson Walkman
Uggla, Henrik; Verick, Hira - In: Strategic Direction 24 (2008) 9, pp. 3-5
Purpose – The paper aims to review Sony Ericsson's brand management decision to leverage a brand from the Sony portfolio in their cellular phones. Design/methodology/approach – The paper draws on data from Sony Ericsson and brand portfolio theories. Findings – The results reveal that the...
Persistent link: https://www.econbiz.de/10015010303
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Rabble rouser (Denis O Brien of Digicel Group)
Condon, B. - In: Strategic Direction 25 (2008) 1
Persistent link: https://www.econbiz.de/10015011318
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Dedicated followers of m-branding fashion
In: Strategic Direction 31 (2015) 4, pp. 10-12
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and...
Persistent link: https://www.econbiz.de/10015012126
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Establishing a new business unit at TECHFIRM
In: Strategic Direction 28 (2012) 8, pp. 9-11
Purpose – The aim is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – The article is prepared by an independent writer who adds their own impartial comments and...
Persistent link: https://www.econbiz.de/10015010743
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Entrepreneurs in emerging economies
In: Strategic Direction 29 (2012) 1, pp. 12-15
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015010783
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“Reinventing the wheel” as an emerging business model innovation paradigm
Ghezzi, Antonio - In: Strategic Direction 33 (2017) 5, pp. 1-4
Purpose This study aims to discuss how business model innovation from both incumbents and startups growingly may stem …)” innovation paradigm, where the future is seen through the lenses of the past. Design/methodology/approach This study is based on … historical analysis of common business model innovation patterns found in a longitudinal sample of both incumbent companies and …
Persistent link: https://www.econbiz.de/10015012014