Showing 1 - 10 of 103
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010739
There is an old direct marketing saying that half the population won’t buy mail order. It does not matter how much you … delights. It seems reasonable to assume that the same principle applies to e‐retailing.  …
Persistent link: https://www.econbiz.de/10015009564
The Debenhams chain, branded as “Britain’s favorite department store”, has 100 stores in the UK and Ireland. Its consistent high performance is based on own brand ranges and its “Designers at Debenhams” initiative where names such as Jasper Conran and John Rocha design exclusive but...
Persistent link: https://www.econbiz.de/10015009662
Petrol stations in the UK increasingly resemble small supermarkets. Every driver has bought petrol and then perhaps bought some extra items, such as a sandwich or a newspaper. Local residents also use these shops to buy those essential items like bread or milk that everyone runs out of. Shell,...
Persistent link: https://www.econbiz.de/10015009674
In the Coen Brothers’ film, O Brother Where Are Thou? , set in depression‐era southern USA, one of the three convicts on the run is thrown out of a Woolworth’s shop and told never to come back. “Does this mean I’m banned from just this shop or all Woolworth’s?” Delmar, played by...
Persistent link: https://www.econbiz.de/10015009714
companies routinely spend small fortunes on their marketing strategies. Cultivate an attractive brand image, target the right …
Persistent link: https://www.econbiz.de/10015009949
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015009960
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015009966
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010051
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010066