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The global hotel industry's approach to sustainability
In: Strategic Direction 30 (2014) 4, pp. 24-27
world hotel industry highlights that there are considerable differences in the type and amount of information about CSR and …
Persistent link: https://www.econbiz.de/10015012355
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The factors that really drive CSR integration
In: Strategic Direction 32 (2016) 10, pp. 27-29
strategic corporate social responsibility (CSR) integration and its maturity. It considers driving forces of the integration … efforts, moral value, and processes and impacts. It also examines levels of CSR integration in company strategy. This makes it …
Persistent link: https://www.econbiz.de/10015012761
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Successful cause-related marketing
Nejati, Mehran - In: Strategic Direction 30 (2014) 8, pp. 35-37
Purpose – The purpose of this study is to highlight the importance of cause-related marketing (CRM) and explain the factors which influence the success of a CRM campaign. Design/methodology/approach – Provides a viewpoint article based on the author's experience and expertise. Findings –...
Persistent link: https://www.econbiz.de/10015013302
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Sri Lankan giant favors ethical route
In: Strategic Direction 28 (2012) 3, pp. 30-32
corporate social responsibility (CSR) will always push the argument that it makes sense both economically as well as ethically …
Persistent link: https://www.econbiz.de/10015010700
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Six steps to successful global corporate social responsibility
In: Strategic Direction 23 (2007) 2, pp. 15-17
Purpose – The purpose of the paper is to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own...
Persistent link: https://www.econbiz.de/10015010107
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Doing good, but doing it well?
In: Strategic Direction 24 (2008) 8, pp. 21-24
responsibility (CSR). They may hate the name – Marks & Spencer – calling their CSR monitors the “How we do business committee” – but …
Persistent link: https://www.econbiz.de/10015010298
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Supersize this: McDonald's and the sustainability story
In: Strategic Direction 26 (2010) 9, pp. 29-32
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015010539
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Reputation reward for ethical firms
In: Strategic Direction 27 (2011) 8, pp. 15-17
in a sustainable way. Many companies in Indonesia have implemented various corporate social responsibility (CSR) programs …, charity, and philanthropy from a CSR program?” and “Which of these can support company sustainability?” Practical implications …
Persistent link: https://www.econbiz.de/10015010636
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Building legitimacy within a Scandinavian MNC
In: Strategic Direction 27 (2011) 8, pp. 22-24
corporations (MNCs). Furthermore, there is an increasing focus among sourcing clients on corporate social responsibility (CSR …
Persistent link: https://www.econbiz.de/10015010638