Purpose – This article aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – The briefing is prepared by an independent writer who adds their own impartial comments...

Purpose – To present an alternative brand strategy for food retail using a different set of values to supermarket chains. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and recommendation. Findings – Can an ideology...

Since gaining a mass following in the mid‐1990s, companies have poured millions into customer relationship management (CRM) software and solutions. Over the next few years analysts predict that this high spend is set to continue. But why the explosion in investment? Can CRM offer long‐term...

Purpose – To examine the use of Twitter by companies for corporate social responsibility (CSR) communications and the management of relationships with stakeholders. Design/methodology/approach – Defines three communication strategies for one-way or two-way communication and assesses their...

Purpose – This review seeks to consider the use of intellectual capital reporting to strengthen business‐to‐business partnerships. Design/methodology/approach – The piece uses a case study of QST, a quoted Taiwanese multinational in the fastener industry producing C‐class industrial...

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds his own impartial comments and...

Purpose – To explain how communication studies can contribute to the practical and theoretical development of corporate social responsibility (CSR). Design/methodology/approach – Adopts a social constructionist perspective to examine the communication studies literature. Findings – Many...

What organizations spring to mind when corporate social responsibility is mentioned? Perhaps you think of the Body Shop who will not sell products that are tested on animals. Or maybe you picture Ben & Jerry’s, the ice cream corporation that aims to recognize “the central role that...