Showing 1 - 10 of 65
Purpose – Presents how advertising is being developed for use on the internet Design/methodology/approach – The reactions of more than 3,500 participants to 249 adverts were tested, and included the use of eye‐tracking devices which gauged reactions in terms of average gaze duration....
Persistent link: https://www.econbiz.de/10015010577
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...
Persistent link: https://www.econbiz.de/10015013532
expert panel's insights, this paper identifies the opportunities and challenges of applying metaverse technology in …
Persistent link: https://www.econbiz.de/10015012451
writer who adds their own impartial comments and places the articles in context. Findings Metaverse and virtual reality …
Persistent link: https://www.econbiz.de/10015012973
the metaverse in enhancing the customer experience within the hospitality industry. Originality/value The briefing saves …
Persistent link: https://www.econbiz.de/10015013274
writer who adds their own impartial comments and places the articles in context. Findings Integrating blockchain technology …
Persistent link: https://www.econbiz.de/10015012590
Design: This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Purpose: This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case...
Persistent link: https://www.econbiz.de/10015012592
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...
Persistent link: https://www.econbiz.de/10015013514
Last year, for the first time since 1986, Time Magazine awarded its prestigious Person of the Year accolade to three females. Why? Because these women had the courage to speak up about wrongdoings within their respective organizations. Sherron Watkins (of Enron), FBI staff attorney Coleen Rowley...
Persistent link: https://www.econbiz.de/10015009722
Purpose – Looks at the issue of diversity and how it relates to the realities of the workplace. Design/methodology/approach – The paper takes a viewpoint approach, working through a brief case study in the HGV industry. Findings – Whilst managers understand the theory behind diversity,...
Persistent link: https://www.econbiz.de/10015009887