Purpose – The purpose of this paper is to review a case study of a recent corporate rebranding initiative to examine how staff respond to changed values. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments. Findings – A...

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Purpose – This paper aims to review a study that identified the critical success factors at automobile part company SAIPA Press. Design/methodology/approach – The paper explains the concept of critical success factors and suggests how to identify them and then convert them into...

Purpose – The purpose of this paper is to examine the effects of job burnout on front-line employee performance in the banking industry. Design/methodology/approach – This paper analyzes questionnaires reporting on levels of exhaustion and disengagement (key features of burnout) together...

Purpose – The purpose of this paper is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own...

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and...

After entering the Indian market in 1989, PepsiCo finally looks set to break even. However, this is something of an achievement for any US organization considering the numerous brands that fail to penetrate the market of the world’s second most populous country. This success can only have been...