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Social media marketing must start at the top

In: Strategic Direction 32 (2016) 5, pp. 25-27

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...

Persistent link: https://www.econbiz.de/10015012151

A better way to communicate

In: Strategic Direction 32 (2016) 3, pp. 25-27

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and...

Persistent link: https://www.econbiz.de/10015013444

The dark energy at the heart of the “dark art of marketing

In: Strategic Direction 26 (2010) 7

Persistent link: https://www.econbiz.de/10015011560

Five ideas for sharing (how collaborative techniques and software can provide tailored digital support for marketing teams)

Manning, J. - In: Strategic Direction 27 (2011) 7

Persistent link: https://www.econbiz.de/10015011721

Slowly does it (the need for marketers to recognize the need to accommodate “slow culture )

Chmielowski, A. - In: Strategic Direction 27 (2011) 7

Persistent link: https://www.econbiz.de/10015011722

The great Tesco beauty gamble (the Tesco supermarket chain s marketing strategy for breaking into the UK beauty services market)

Barnes, R. - In: Strategic Direction 27 (2011) 7

Persistent link: https://www.econbiz.de/10015011723

Stretch the brand through halos (the nature of sub-brands and their role in the halo effect of marketing strategy)

Southgate, T. - In: Strategic Direction 27 (2011) 8

Persistent link: https://www.econbiz.de/10015011735

Heading east? (difficulties experienced by UK marketers and brand managers when translating the growth of the Chinese economy into opportunities for their brands)

Costa, M. - In: Strategic Direction 27 (2011) 9

Persistent link: https://www.econbiz.de/10015011751

Making Coke s brand fizz (Coca-Cola s future marketing plans in the context of its 125th anniversary)

Brownsell, A. - In: Strategic Direction 27 (2011) 10

Persistent link: https://www.econbiz.de/10015011760

Getting to grips with pricing (how excessive discounting can damage a supermarket s business)

Bainbridge, J. - In: Strategic Direction 27 (2011) 10

Persistent link: https://www.econbiz.de/10015011762

A service of the