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Yet another article about Facebook
In: Strategic Direction 28 (2012) 9, pp. 18-20
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015010755
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Sports sponsorship moves into the fast lane (strategic marketing issues involved in UK sports sponsorship)
Barnett, M. - In: Strategic Direction 28 (2012) 7
Persistent link: https://www.econbiz.de/10015011867
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Big and little planning (planning of both local and global marketing and advertising strategies)
Hooper-Greenhill, O. - In: Strategic Direction 28 (2012) 8
Persistent link: https://www.econbiz.de/10015011894
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Influential behaviour (how to achieve influence in advertising and marketing)
In: Strategic Direction 29 (2013) 5
Persistent link: https://www.econbiz.de/10015011972
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An interview with Jean‐Marc Lehu
In: Strategic Direction 23 (2007) 9, pp. 28-31
to classic TV advertising, which is in decline. Design/methodology/approach – This paper is an interview with Jean … consumers. Originality/value – This paper provides an outline of product placement as an alternative to classic TV advertising.  …
Persistent link: https://www.econbiz.de/10015010189
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OMG Ashton Kutcher is, like, a business guy! LOL
In: Strategic Direction 26 (2010) 8, pp. 26-29
Purpose – This paper aims to reviews the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015010526
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Beware, the ad men are everywhere
In: Strategic Direction 27 (2011) 9, pp. 26-28
advertising, consumers constantly need to ask: Are their advertisements truthful, do they obey government regulations – and do …
Persistent link: https://www.econbiz.de/10015010649
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New media needs new marketing
In: Strategic Direction 28 (2012) 6, pp. 24-27
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015010728
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Rothmans sees market share slip
In: Strategic Direction 28 (2012) 2, pp. 19-21
performance with brands owned by market leader Imperial Tobacco Canada Ltd (ITL). Findings – Sometimes it is no fun at all being a … marketer. You have a generous advertising budget, follow the rules of strategic brand management, make sure your brand … legislation intended to restrict product advertising can have unintended consequences as firms use creative marketing to exploit …
Persistent link: https://www.econbiz.de/10015010686
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Cooking up a storm?
In: Strategic Direction 26 (2010) 4, pp. 18-20
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010484