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From remoteness to recognition
In: Strategic Direction 27 (2011) 9, pp. 10-12
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010644
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Creating a cultural point of view: design for international brand translation
Stafford, P. - In: Strategic Direction 26 (2010) 8
Persistent link: https://www.econbiz.de/10015011571
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Nike walk‐in baths just wouldn't wash
In: Strategic Direction 22 (2006) 1, pp. 12-15
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015009976
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Crisis? Oh, that crisis!
In: Strategic Direction 23 (2007) 4, pp. 6-9
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010126
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Experiential marketing
In: Strategic Direction 24 (2008) 10, pp. 24-26
Purpose – This paper aims to give advice on successful experiential marketing, offering ideas for campaigns and … experiential marketing. This relatively new approach to winning consumers is based around the idea that the target audience should …. Originality/value – The article advances understanding of successful experiential marketing.  …
Persistent link: https://www.econbiz.de/10015010321
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A job's about passion, not just pay
In: Strategic Direction 24 (2008) 11, pp. 14-16
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010329
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Profiting from the best of both worlds
In: Strategic Direction 25 (2009) 9, pp. 19-22
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010426
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Understanding consumer mistrust
In: Strategic Direction 25 (2009) 9, pp. 23-25
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010427
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Rothmans sees market share slip
In: Strategic Direction 28 (2012) 2, pp. 19-21
presents a case study of the marketing of RBH flagship cigarette brand Rothmans between 1957 and 2000, comparing its … legislation intended to restrict product advertising can have unintended consequences as firms use creative marketing to exploit …
Persistent link: https://www.econbiz.de/10015010686
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Target s inner circle
Reingold, J. - In: Strategic Direction 24 (2008) 9
Persistent link: https://www.econbiz.de/10015011274