Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Purpose – The purpose of this paper is to interview Bob Livingston, formerly head of sales at Unilever's The Lipton Company, and the founder and CEO of REL Communications, a consulting firm that moderates the Client Service Advisory boards. Design/methodology/approach – This briefing is...

Purpose – The purpose of this paper is to detail how the quality function deployment (QFD) methodology can help companies identify their strategic priorities and achieve customer satisfaction and increased competitive advantage. Design/methodology/approach – The paper outlines a case study...

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...

Recent advertisements for a hair care product feature a simpering model saying: “Because I’m worth it”. They reveal a simple truth about the way advertising works and the choices many people make when buying consumer goods. Consumers tend to prefer brands which are compatible with the way...

Consider, judge, believe, exercise the mind to make a decision, focus attention, and be capable of conscious thought. All good, solid, reliable words or phrases which any business organization would want in its lexicon, whether to encourage employees to be conscious of their responsibilities or...