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Strategic management journal
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Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Gestaltung des Wandels im Dienstleistungsmanagement : Band 2: Kundenperspektive – Anbieterperspektive – Mitarbeiterperspektive
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Big splash, no waves? : cognitive mechanisms driving incumbent firms' responses to low-price market entry strategies
Luoma, Jukka
;
Falk, Tomas
;
Totzek, Dirk
;
Tikkanen, Henrikki
- In:
Strategic management journal
39
(
2018
)
5
,
pp. 1388-1410
Persistent link: https://www.econbiz.de/10011973539
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