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~isPartOf:"Strategic marketing in tourism services"
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Customer value
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Strategic marketing in tourism services
Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE
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Service business
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Información comercial española : ICE : revista de economía
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International journal of retail and distribution management
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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International Journal of Contemporary Hospitality Management
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Market : review for marketing theory and practice
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Tourism review : the official journal of the AIEST
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Value in marketing : retrospective and perspective stance
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Advanced technologies management for retailing : frameworks and cases
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Annals of tourism research : ATR ; a social sciences journal
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Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
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Boletim da Sociedade de Estudos de Moçambique
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Cases on innovations in educational marketing : transnational and technological strategies
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Handbook of partial least squares : concepts, methods and applications
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Customer value in tourism services : meaning and role for a relationship marketing approach
Gallarza, Martina G.
;
Gil Saura, Irene
;
Holbrook, Morris B.
- In:
Strategic marketing in tourism services
,
(pp. 147-162)
.
2012
Persistent link: https://www.econbiz.de/10009581754
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Information and communication technologies in tourism : a comparison for travel agents, hotels and restaurants
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Strategic marketing in tourism services
,
(pp. 299-320)
.
2012
Persistent link: https://www.econbiz.de/10009616272
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