Purpose: This paper explores the benefits and pitfalls of a CEO’s personal messaging on Twitter. Design/methodology/approach: The paper draws on recent professional and scholarly literature that has explored Twitter use by executives. For empirical support, some personal tweets of Uber’s...

Purpose: This paper explores the rhetorical and strategic nature of the language political and business leaders used during the early stages of the COVID-19 pandemic – or what we refer to as their pandemic-speak. Design/methodology/approach: This paper draws opportunistically on examples of...