Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Strategy Science"
~subject:"appeal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Little fish in a big pond : le...
Similar by person
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
appeal
Beer
1
Bier
1
Consumer behaviour
1
Emotion
1
Konsumentenverhalten
1
authenticity
1
craft markets
1
emotion
1
emotional contagion
1
oppositional markets
1
product demography
1
product evaluation
1
product names
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Dobrev, Stanislav D.
1
Khessina, Olga M.
1
Verhaal, J. Cameron
1
Published in...
All
Strategy Science
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Bottled up or poured out : how product name emotions affect appeal and authenticity in the market for craft beer
Khessina, Olga M.
;
Verhaal, J. Cameron
;
Dobrev, Stanislav D.
- In:
Strategy Science
8
(
2023
)
4
,
pp. 464-483
Persistent link: https://www.econbiz.de/10014443978
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
