Intro -- The Invincible Company -- From Business Model Generation to Invincible Company -- How to Read This Book -- Contents -- Chapter 1: Tool -- Business Model Portfolio -- The Explore/Exploit Continuum -- The Portfolio Map -- Portfolio Management -- Explore -- Five Innovation Journey Myths --...

"There is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test...

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and...