Within a company’s activities, an important role is granted to the performance and implementation of information campaigns for the final consumers. The paper has the general objective to identify specific issues that constitute the premises for the preparation and conduct of such activities,...

This article focuses on describing the latest trends in the theoretical and practical development of the marketing concept. Market orientation is the main item discussed, emphasizing the advantages and pitfalls of applying such a specific concept.

Direct marketing activities involve interactivity and customization which requires a good knowledge of current and potential customers. Information that define consumer profile from geographical, demographic, psychographic and behavioral point of view are contained within a database.

In recent decades the integrating approach of new information and communication technologies in the public sector grew faster. Worldwide, most states have made and still make substantiate efforts towards the coherent strategies implementation in order to favor the complex process of integrating...

This paper is based on direct research carried out in the territory of Trotus Valley in order to identify both the absorption capacity in the area, as well as contributing factors and barriers for this process. In fact, the need for the research came from the desire of knowledge of local...

The development of the new information and communication technologies, which favored the modern societies transformation into knowledge-based society, forced a reconsideration of the governance principles based on what Abraham Lincoln said “Governance of citizens by citizens and for...

The link between education, in general, and information technologies is one that does not necessarily have to be demonstrated. But it is interesting to see the specific link that is established between these two components of modern society. In recent years, part-time education forms tend to...

The quality and the skills of human resources are important factors in the success of every organization wherever it act. Moreover this is really true in a very competitive market such as European Union. In the European Union the number of persons who are taking part in high education studies...

Advertising as a tool of communication, but mostly as a marketing tool is subject to many theories and explanatory and normative models. Its contents and performed functions are not yet defined in general recognized theory. Present article focuses on the analysis of advertising in terms of its...

Under the conditions of the economic crises, the “First Home” program was launched on the banking market in Romania in 2009 - a banking product with strong social implications guaranteed by its advantages. In this paper, the “first home” product is presented through the legislative...