Understanding consumer behaviour is a necessary precondition for a targeted communication strategy. The behaviour is a complex phenomenon and research needs to undertake a rigorously apply sophisticated methods. This article entails the combined utilisation of categorical principal component...

The accession of Hungary to the European Union (EU) in 2004 was expected to lead to price convergence to the EU levels. The influence of national and EU policies on Hungarian producers and consumers is important as they were facing a new situation. Consumers’ welfare depends on the...