Purpose – The paper seeks to test the relationships among product design and supply chain design, with specific reference to the product‐supply chain model by Fisher. Design/methodology/approach – An extensive empirical survey with data from 128 companies; the approach is basically theory...

Purpose – The purpose of this paper is to systematically review the extant literature on the relationship between product architectures and supply chain design to identify gaps in the literature and identify future research opportunities. Design/methodology/approach – This paper examines the...