Lummus, Rhonda R.; Duclos, Leslie K.; Vokurka, Robert J. - In: Supply Chain Management: An International Journal 8 (2003) 4, pp. 317-323
Effective supply chain management requires sharing information between nodes of the chain. In consumer chains, this demand communication often results in a bullwhip effect as demand information becomes distorted back through the chain. Building on the work of Towill et al . and Towill and...