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Purpose: Longitudinal investigations are often suggested but rarely used in operations and supply chain management (OSCM), mainly due to the difficulty of obtaining data. There is a silver lining in the form of existing large-scale and planned repeated cross-sectional (RCS) data sets, an...
Persistent link: https://www.econbiz.de/10012188290
Purpose: Drawing on complementarity theory, the purpose of this study is to posit that social media use enhances the effect of supplier involvement on new product development (NPD) performance, while two key firm capabilities further enhance the moderating effect of social media use: market and...
Persistent link: https://www.econbiz.de/10012079705
Effective supply chain management requires sharing information between nodes of the chain. In consumer chains, this demand communication often results in a bullwhip effect as demand information becomes distorted back through the chain. Building on the work of Towill et al . and Towill and...
Persistent link: https://www.econbiz.de/10015008303